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(Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: shoes famous network of global fashion network & nbsp; shoe.)This post was edited by adifans at 11:45 on 2015-1-30 001.jpg (119.72 KB, download times: 0) download attachment save to album 2015-1-30 upload at 10:32 through continuous study of motion; bold innovation never stop and determination to continue to challenge themselves, Nike has released a number of landmark sports shoes. Among them, the Nike basketball shoe designer Eric · (Eric Avar); EVA and Nike Air Foamposite One design team is one of the most classic works in the history of Nike basketball shoes. The basketball shoes with seamless fluid structure came out in 1997 when they were praised by consumers as "from outer space" and "beyond the times" basketball shoes". It was equipped with Nike's finest basketball shoe making skills, making it popular with countless players and athletic footwear enthusiasts. on the shoes quickly became popular, Cheng Yang believed that "the senior collectors shoes shoes that Nike can have the best technology, the first is the upper new foam material, crystal and t Cheap jordans online air jordan 11 blackout for sale ransparent sole, with Nike Zoom as double air cushion, all the latest technology of shoes in the shoe." Era a prolonged Ni 01_2.jpg (157.98 KB, download number: 0) download attachments saved to the album 2010-7-19 17:35 upload 02_3.jpg (103.23 KB, download number: 0) download attachments saved to the album 2010-7-19 17:35 uploadI. Background information on the Nike company, founded in the 1960s, when the CEO Phil? Knight concluded that there will be high-grade quality running shoe market, so launched a revolution in the footwear industry. By the 1980s, he again booming sports shoe company into a marketing machine. Since 1986, the company's stock returns average annual growth rate of 47% in the period 1986 - 1996, "Fortune" magazine America discharge companies in 1000, the company within the top 10 of. Currently, the company is becoming a sports machine, hosting events like golf tournaments, while sales of sports equipment and clothing. Second, Nike culture of personality (a) the company culture personalized "sports, performances, free and easy freedom of sportsmanship" is the pursuit of personalized Nike's corporate culture. This has the distinct characteristics of the corporate culture from the traditional concept of corporate image, by company founder Philip? Knight founded. Nike when start-up for the Blue Ribbon Sports company, which is based Knight ???? Graduate School of Business at the school to write an essay for the simulation created. Knight casually collected some track and field star and sports fans of the idea of ??writing in the article, their minds have a common goal: to defeat Adidas, so that more and more athletes wear the Japanese production of high quality and low price of running shoes Retro jordans for sale --Tigers (Tiger). As the company's founder, Knight of the unceasing struggle for both business and personal ethics throughout the business operations always. After Knight was elected to the University of Oregon track team, a professional middle and long distance team, his passion for sports is worn away. Later he worked in Poland for five years when the price waterhouse accountant, his business sense is nurtured at that time. Typical legendary Oregon track coach who Piel? Bauer, always gave his star athlete made running shoes. He told Knight, a track and field team is composed by a number of individual players, everyone must stand still to hard to improve his or her performance, athletes' motto is: "There is no end." The price waterhouse to the revelation was "the most basic principles of business conduct." Nike's history is a process of ongoing dialogue of these two tenets, is the spirit of personal struggle and commercial constraints athletes coordinated process. Knight and Bowerman co-founded Blue Ribbon began, and changed its name to Nike in 1972, and since then, it began to design shoes with the company trademark, and production in Asia. Nike's corporate culture is never-ending. At that time, in US athletic footwear market dominance Adidas, Puma and Tiger. Early 1970s, jogging heat gradually rise, millions of people began to wear sports shoes, sports shoes because not only comfortable, but also a symbol of a healthy and young - this is what most people aspire to the image of sneakers pop up soon, but Adidas led the "iron triangle" did not grasp this trend, "Nike" has run into. In 1974, Bowerman coach playing out in baked waffle iron mold a urethane rubber, made a new soles. Such soles are "Waldorf biscuit" type, there is a cheap foamposites small rubber soles nails, making it more popular than the other elastic market soles, this looks very simple product innovation to promote the Knight's career, products quickly open the market, Nike's 1976 sales window $ 8.3 million the previous year soared to $ 14 million. Like Nike like wildfire from industry development, the company is developing new style running shoes and spend huge sums of money, to the late 1970s, Nike has nearly 100 researchers, many of whom have biology, chemistry, experimental biology, engineering, industrial design science, chemistry and a variety of related degree leadership. This strong research strength developed more than 140 different styles of products, many products are the most innovative and market the most advanced technology. These styles are based on different foot type, weight, running speed, training programs, gender and level of technology design. These different styles, different prices and multi-purpose products, attracting thousands of runners and make them feel Nike is to provide the most complete variety of running shoes manufacturer, millions all kinds, of all abilities runners have the notion that in a growing industry is a very attractive image. Against the never-ending corporate philosophy, to the 1979 Nike through the planning and the strong market for new products to sell, the market share of 33%, and finally squeezed into the original Adidas, Puma and Tiger built "iron triangle" become a sales star. By 1981, its market share even reached 50 percent, ahead of Adidas, while Knight himself running into the "Forbes" magazine column coveted 400 richest people of the United States. Nike is the adventurous spirit of the pioneering companies in the verdant Oregon company is located, buy cheap jordans online has been cultivating a culture of well-designed, Nike has a veteran manager recalls: "It was like in a friendship environment full of hand-foot the work with colleagues happy to drink, stop talking about sports, and active and self-proclaimed anti-traditional character. "Every six months, the Knight of the management team to meet and discuss strategy. This noisy row in the party as "tit for tat" with. Knight always encourage confrontation, or even encourage confrontation, and he, like everyone else, to accept other people's loud accusations. Nike business location, like the campus, have a forest, jogging trails, lakes, football field. Knight wanted to create a peaceful working environment, he thinks the world has confused enough, working hours should like home free. Nike distinct corporate culture, attracting a large number of young people, 40% of Nike employees less than 30 years old, their day's work is so arranged; noon time in the "campus" in the sports and leisure center sports two hours, then worked until evening They are very loyal to the company, Nike's management is not strict, but must break the strong belief Adidas entire team together. The company's marketing staff, said: "We will be able to judge instinctively, what is Nike's done, what Nike do not do." Since the Adidas belong to the Orthodox, Nike can be very great importance to recognize those who hated Orthodoxy Athletes, such as Steve, Prairie square Ting - athletics world of James Dean, for amateur athletes federation scoffed; "love arguing," the Yi Lei Nastase, is a tennis community?? creepy characters. These anti-traditional athletes funded after Nike, Nike company challenging orthodoxy, progressive dynamic image. Knight founded the company on their own fond jordan retro 14 white/fuchsia blast/black , as for their children full of affection for the company's affairs, as long as he considers it necessary, every day, hands-on, in and out the office. Knight most of the time in the office next door to the small room. Stood on the cabin floor dirty clothes, next to piles of things and documents, almost no one else into his house, Knight grumbled: "Once let people into your house, they will all day and out , but I need is thinking. "Nike with its entrepreneurial spirit best final defeat Adidas in the US market, but Reebok as a major competitor to emerge in the early 1980s, after the Nike company to produce men's sports as focused culture seemed to be somewhat short-sighted. Nike actually failed to foresee the importance of soft leather shoes areobic these shoes popular among women of all ages. In 1986, Reebok over Nike, to become the industry leader. Knight get inspired, he developed a management rules, in order to support the maintenance of trademark reputable centers. In 1981, he embarked on a new transformation within the company. He put a large shoe department is divided into several smaller departments, each small department in charge of sports shoes a sport, thus speeding up the product development process, he through the establishment of a production, sales, advertising connected The system consisting of the company as a whole. As a result, companies work together to develop a variety of shoes, and in advertising as a means to create a powerful Nike shoes, sensational image. Power (ii) Innovative marketing strategies and innovative concept from shaping corporate culture and product perfect and vibrant image of the company's strategic objectives. Knight believes that mimic the ability of young people strong, the brand is also very sensitive to the campus wearing the star often become the object of imitation, so just try to make the most charismatic athletes wear Nike, it will be able to attract the country's number many people to imitate. Was the greatest world-class stars, red man Nike Jordan excellent grasp of the unique ethos, that is perfect and vibrant style of work. Nike by sponsoring the "first night", but also become the ten million who love sports idol. Now, after Nike sales of $ 4 billion to become a large company, its iconoclastic image is threatened, a business commentator scolded: "Knight found that Nike quickly become American business and sports combine to produce . The general ambivalence of lightning rod "Knight himself said:" When your family business is growing, you have to pay attention to the corporate cool, but do not put out the fire out, "In the United States, though each sold. there are three pairs of shoes in a pair of Nike's trademark marked Swooshk, but the analysis shows that, as of May 31, 1994, Nike's total fiscal revenue this year will decline 6%, fell to $ 3.7 billion. The greatest basketball shoe sales market also declined sharply, Nike's most important development potential of the market is in Europe and Japan, but not how the economic prosperity of both countries. The core of the problem is that, over the past few years has been to promote the development of Nike consumers - teens and early 20s have given up the young generation has sneakers, they are tired of the flood of athletes to participate in footwear advertising. They are looking for new, less commercial gas products - similar rough wrinkled shoes. All this affect Nike's stock, the stock reached a peak in November 1990, fell to 40 percent in 1992, Knight held 35% shares, worth $ 2.3 billion in the past, now only worth $ 1.3 billion. Many analysts believe that Nike has fallen to the lowest valley, they estimated, in 1995, Nike's profit rose 12 percent, about $ 316 million. While still lagging behind the 1992 fiscal year profits, but on March 15 announced 3/4 a result, Wall Street found they had been looking for signs of good news. The summer months a little better order situation has occurred, the new models - including the new series of basketball shoes - will be subject to the retailer welcome, but 56-year-old chairman of Nike still worried, he knew to be in already saturated US market to achieve the kind of growth he has created again, it is no longer possible. He spent a lot of time to consider two things; how to achieve both these objectives, without losing critical to the success of the company's innovation, entrepreneurial spirit. Knight enigmatic yet withdrawn. (C) further reform and innovation, the implementation of new marketing strategies in order to be able to stand our ground already saturated US market, Nike has been updated "look" technology, launched a series of new running shoes and other sports shoes, training shoes. He will also work to expand the Van Dyck in charge of funds totaling $ 200 million in rent and outdoor sports goods sector. Sneakers look rough wrinkled footwear industry is the only shoe popular products. Outdoor sporting goods sector will Tingbolande company in this field with other powerful peer competition, its production has increased by 1 times 1 Multiples higher profits. Knight is confident that, until 1996, it will become Nike's most profitable sector, sales will reach $ 500 million. At the same time, Nike also changed sales. Focus outdoor sector ??? sales alignment of yuppies and a new generation of unknown customers, but Nike's ability to recognize and television advertising by athletes so that they are interested in Nike shoes, which cause doubts. To attract them, at the same time, in order to fight back the public's cynicism Nike, Nike launched the biggest ever campaign. The spring of 1994, the company adjusted its advertising Nike. Retired basketball star Michael? Jordan wearing a Chicago White Sox uniforms appeared on the adult league baseball spring back, Nike to take this opportunity to put it into something a tourist commodity display, which makes pure baseball fans very angry. In planning corporate image, but there is an important it is: inventory control system, but the company often ignored it. This system is known as "futures" is the key to sustained profitability of Nike can. Nike retail business requires 6-8 months in advance to book 80% of its total purchase amount, the only way to ensure the delivery time Nike and give 10% discount. As a result, due to the order situation for the Nike company well known, it has plenty of time to arrange production according to orders. This avoids excess inventory, but also to ensure the press from its Asian plants get better ex-factory price. Retailers who hate this system, because the moment they are errors of estimation of the market, they will be trapped in these shoes. But Nike's market to attract them to try their luck. Although Nike's competitors are doing the same thing, but Nike has been reached in accordance with the transaction when shipments begin, it is already ahead of the competition for a ride. Reebok Carmody said: "Nike has a strong logistics system, is much more powerful than our logistics system."


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